What makes a message stick? In this episode, Michael and Christian reveal the underrated superpower of leadership: repetition. Embracing your role as “Chief Repeating Officer” means becoming a consistent voice for vision, values, and direction—even when it feels repetitive to you.

The truth is, teams crave clarity—and repetition builds it. You’ll hear why repeating the right things with intention builds alignment, culture, and trust.

Some key takeaways from this episode:

• Repetition is not redundancy—it’s reinforcement.
• The message you repeat becomes your culture.
• Clarity comes from hearing the same message in different moments.
• People don’t need new goals every week—they need consistent reminders.
• Being predictable in your values builds trust.
• Leadership is the art of reminding people what matters most.